Why Crummy Ideas Will Keep Your Writing Alive
One practice I’m a big advocate of is writing 10 headline ideas every day. I’ve been doing it for several months now and have a huge source of ideas to mine from.
When you do this, most of your ideas are going to be shitty. You might get 2 amazing ideas out of 10. The rest will be crap.
Whatever you do, don’t discard your crappy ideas.
It’s easy to decide an idea isn’t good enough, so you’ll get rid of it.
Every idea has the potential to turn into something. Even crappy ideas.
I’ve gone back over my ideas when I need something fresh and I’ll see an old idea. It’ll be one I didn’t think much of, or I didn’t think was very good. With a fresh set of eyes, it triggers new ideas.
After time away from old ideas, you come back to the table with a fresh perspective. It’s easy to then come up with different angles or retool the idea into something better.
Bad ideas don’t mean that they can’t be used. It means they need work to become something better.
I’ve kept a log of every single idea I’ve had since last year, and every once in a while I’ll go back on them.
Old ideas suddenly spark inspiration. Ideas that I didn’t think were any good turned into something better.
Fresh eyes give you the chance to turn dust into gold. Work on those ideas.
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